MARKETING OF LEVI’S BEGAN ON THIS DATE IN 1873

Levi_Strauss_logo

levi strauss

In late 1872 Jacob Davis (below) a Reno, Nevada tailor, started making men’s
work pants with metal points of strain for greater strength. He wanted to patent
the process but needed a business helper, so he turned to Levi Strauss (above)
from whom he purchased some of his fabric. On May 20, 1873, Strauss and Davis received a U.S. patent for using copper rivets to strengthen the pockets of denim
work pants. Levi Strauss & Co. began manufacturing the famous Levi’s brand of
jeans, using fabric from a textile manufacturing company in Manchester, New
Hampshire.

davis

levi ad
Levi ad from 1875

posted by Bob Karm in ANNIVERSARY,CLASSIC ADS,DEBUT,HISTORY,INDUSTRY and have Comment (1)

One Response to “MARKETING OF LEVI’S BEGAN ON THIS DATE IN 1873”

  1. Carlos E. Lopez says:

    Well this country have the most wonderful history and stories in the world and this is one of them

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