CHEWING GUM TYCOON BORN ON THIS DAY IN 1861

Wrigleys gum 1914
1914 ad

BE040109    
    William Wrigley Jr.  (September 30, 1861–January 26, 1932)        

Wrigley was a salesman and industrialist. Because his father was a soap
manufacturer, Wrigley started his own business in 1891, Wm. Wrigley Jr.
Company in Chicago selling Wrigley’s Scouring Soap. In 1892 Wrigley
got the idea of offering two packages of chewing gum with each can of
baking powder. The idea was such a huge success that and since the
chewing gum industry was relatively undeveloped, he began marketing
chewing gum under his own name. His first two brands were called Lotta
and Vassar. Juicy Fruit and Wrigley’s Spearmint gum were introduced
next in 1893. Wrigley was also owner of the Chicago Cubs baseball
team. The Cub’s ballpark (Wrigley Field) was named after the former
owner.

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posted by Bob Karm in BIRTHDAY,CLASSIC ADS,DEBUT,Food/Drink,HISTORY,INDUSTRY,MAGAZINES and have No Comments

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