The Edsel was introduced amid considerable publicity on "E Day",
September 4, 1957. It was also promoted by a top-rated television
special, The Edsel Show, on October 13, but the promotional effort
was not enough to counter the adverse initial public reaction to the
car’s styling and conventional build. Ford announced the end of the
Edsel program on Thursday, November 19, 1959. However, the
production of the car continued until late in November, with the
final tally at 2,846 1960 models.