VERIETY SHOW DEBUTED ON THIS DAY IN 1928

DODGE VIC HR 

Will-Rogers-Radio
Will Rogers

The Dodge Victory Hour, one of radio’s first variety shows, debuted on
NBC on Wednesday, January 4, 1928. The show starred Will Rogers
broadcasting from his home in Beverly Hills, Paul Whitman and his
orchestra from New York, Fred Stone in Chicago and Al Jolson who
was in New Orleans. It was a 47-station coast-to-coast program
sponsored by Dodge’s new Victory Six automobile. The show
reached an estimated audience of 35 million, the largest since
Charles Lindbergh’s return in 1927. The premiere was produced
at a cost of $67,600.

 

 

paul_whitemannbc
Paul Whitman

 al-jolson-1928
Al Jolson

dodge victory six

posted by Bob Karm in ANNIVERSARY,Automobiles,CLASSIC ADS,DEBUT,HISTORY,MAGAZINES,NEWSPAPER AD,RADIO,VARIETY SHOW and have No Comments

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