Dr. Bob Richards was a two time Olympic gold medalist for pole vaulting in
1952 and again in 1956, the first athlete to appear on “Wheaties, Breakfast
of Champions” cereal boxes, and was a sportscaster for NBC Television. He
was Ordained in 1946 as a minister in the Church of the Brethren, and elected
to the United States National Track and Field Hall of Fame in 1975 and the U.S.
Olympic Hall of Fame in 1983.
Bob Richards as the first Wheaties spokesman