Ralston-Purina obtained his permission to produce a Tom Mix radio series
on NBC called Tom Mix Ralston Straight Shooters which, but for one year
during World War II, was popular throughout most of the 1930s until June
of 1950. Mix, a western film star, never appeared on these broadcasts,
and was instead played by radio actors like Joe "Curley" Bradley (above)
who portrayed Mix from 1944 until 1950. Others in the supporting cast
included George Gobel, Harold Peary and Willard Waterman.
Thomas Edwin "Tom" Mix was "the King of Cowboys"
when John Wayne was a youngster.