(October 30, 1892 – December 23, 1972)
Atlas developed a bodybuilding method and associated exercise
program that was best known for its landmark advertising campaign
featuring Atlas’s name and likeness; it has been described as one of
the longest-lasting and most memorable ad campaigns of all time.
Before fame, Charles Atlas worked as a leather worker for a time. He
died of heart failure at age 80 after his daily jog on the beach.