(FOX News) – The popular popcorn snack Cracker Jacks is getting a new
ingredient – and it’s not something you would expect.

The nonprofit Center for Science in the Public Interest (CSPI) reported
that Frito-Lay, the manufacturer of Cracker Jacks, will soon introduce a
new version of its snack called Cracker Jack’d – which will have added

Frito-Lay told the Boston Globe the new Cracker Jack’d line is not meant
for children and is specifically developed for adult consumers and will
not be marketed to children.

Chris Kuechenmeister, a Frito-Lay spokesperson, wrote in a statement
to the Boston Globe, “The package design and appearance are wholly
different from Cracker Jack to ensure there is no confusion among consumers.”

A little Cracker Jack history:
cracker jack ad 1919

1919 ad with Sailor Jack and his Dog “Bingo”


cracker jack main ad


Frederick William Rueckheim and his brother Louis mass-produced an
early version of Cracker Jack and sold it at the first
Chicago World’s
in 1893. The mixture of popcorn, molasses, and peanuts was then 
called "Candied Popcorn and Peanuts". The first lot of the confection
was produced in 1896 and received it’s new name when an enthusiastic
sampler remarked, “That’s crackerjack”, another word for “excellent”.

F_Rueckheimsmall LRueckeimsmall
Frederick Rueckheim               Louis Rueckheim

 cracker jack prize 

Prizes were inserted in every box
beginning in 1912.


posted by Bob Karm in CLASSIC ADS,CURRENT EVENTS,DEBUT,FOOD,HISTORY,INVENTION,Memorabillia,New release,THEN AND NOW and have No Comments

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