Betty and Bob was the first widely popular daytime serial soap opera that began on
the NBC Blue network. It was created by the producer-couple Anne and Frank
Hummert. and ran until 1940. The series originally starred Elizabeth Reller as
Betty and Don Ameche as Bob Drake. The cast underwent a number of changes
during its 8-year run. There were eight different Bob’s and five different Betty’s. It
was sponsored by General Mills. The theme song was “Salute d’Amour".