Arthur Godfrey was seen for the last time in the final broadcast of “The
Arthur Godfrey Show” on CBS-TV. The hour-long series originally aired
from January 1949 to June 1957 as “Arthur Godfrey and His Friends”.
The variety show was live, and Godfrey often did away with the script
and improvised. He refused to participate in commercials for products
he did not believe in himself.