THIS BRAND OF BREAD GOES BACK TO 1942

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Sunbeam’s long-time mascot, Little Miss Sunbeam.

Sunbeam Bread is a franchised brand of white bread, rolls, and other baked
goods owned by the Quality Bakers of America cooperative, The bread
products are produced and distributed by regional bakeries.  

The brand and its marketing symbol of a young child was launched in 1942
and was first marketed in Philadelphia, Pennsylvania.

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Illustrator Ellen Barbara Segner with a Miss Sunbeam model,
six-year-old Donna Kay Ericksen of Champaign, IL.

In 1942, illustrator Ellen Segner (above) was commissioned by the Quality
Bakers of America to create a marketing symbol of a young child. Over six
months she submitted hundreds of sketches before coming across the girl
who would become the first Miss Sunbeam in Southern Indiana. The image
of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s.

Related image
1960s

posted by Bob Karm in ANNIVERSARY,ART,CLASSIC ADS,FOOD,HISTORY,Mascot and have No Comments

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