Sports Illustrated is a sports magazine owned by Time Warner. It was launched 
on August 16, 1954 (above), and  has over 3.5 million subscribers and is read
by 23 million adults each week, including over 18 million men. It was the first
magazine with circulation over one million to win the National Magazine Award
for General Excellence twice. Its swimsuit issue, which has been published
since 1964, is now an annual publishing event. Two other magazines named
Sports Illustrated were started in the 1930s and 1940s, but they both quickly
failed.

Michael Jordan has had the most covers by an athlete from
1954 to 2011 at a total of 60.