The original Chevrolet “bowtie emblem” introduced by company co-founder
William C. Durant in 1913.  

 

Louis Chevrolet

William Durant

Louis Chevrolet at the wheel of his prototype for the 1912 Chevrolet

The Chevrolet Motor Car Company was founded on November 3, 1911
by Louis Chevrolet, a race car driver and automotive engineer and
William C. Durant, the founder of General Motors who, after five
years, lost control of the company in 1910. The first Series C
Classic Six prototype Chevy was ready months before The
company was actually incorporated. 

The first Chevrolet automobile produced in Detroit, 1912. The son of William
Durant, Cliff Durant, is behind the wheel.