SHOW DEBUTED ON THIS DAY IN 1928

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William Penn Adair "Will" Rogers

The Dodge Victory Hour, one of radio’s first variety shows, debuted on
NBC in January 1928. The show starred Will Rogers, Paul Whiteman
and his orchestra, Fred Stone and Al Jolson in a 47-station coast-to-
coast program with Jolson in New Orleans, Stone in Chicago and
Whiteman in New York. From his home in Beverly Hills, Will Rogers
did a Coolidge imitation, the first time a President was imitated on radio.

Sponsored by Dodge‘s new Victory Six automobile, the program reached
an audience estimated at 35 million, the largest since Charles Lindbergh‘s
return in 1927.

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posted by Bob Karm in ANNIVERSARY,CLASSIC ADS,Comedian,DEBUT,HISTORY,MAGAZINES,MUSIC,RADIO and have No Comments

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