Ralph Edwards

Truth or Consequences, a mix of game show elements with wacky stunts,
was originally hosted on NBC radio by Ralph Edwards (above) from 1940
to 1957. The popular daily syndicated show was produced by Ralph
Edwards Productions. Sponsors included Duz soap, as well as Ivory
soap, Philip Morris, and Pet Milk. Truth or Consequences made its TV
debut on CBS in 1950.

Action Comics #127 (December 1948), featuring Superman 
appearing on the show with Ralph Edwards.