QUIZ SHOW DEBUTED ON THIS DAY IN 1940

Ted weems orchestra beat band.jpg
Ted Weems and his orchestra, with Perry Como, Marilyn (Marvel)
Maxwell and Elmo Tanner, 1940.

Beat the Band was a musical quiz show heard on NBC radio from 1940 to
1944 in two distinctly different series. The program popularized the catch
phrase
, "Give me a little traveling music”.

In the first series, broadcast on Sundays at 6:30pm from Chicago, host
Garry Moore read music-related questions submitted by listeners to band
members in the 14-piece Ted Weems Orchestra. Originally sponsored by
the General Mills cereal Kix, listeners whose questions were used on the
air received $10; those who stumped the band received $20 and a case
of Kix.


Garry Moore (born Thomas Garrison Morfit, III)
(January 31, 1915 – November 28, 1993)


Kix cereal was introduced in 1937 by the General Mills company
of Golden Valley, Minnesota.

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posted by Bob Karm in ANNIVERSARY,CLASSIC ADS,DEBUT,HISTORY,MUSIC,Quiz show,RADIO and have No Comments

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