A NEW CRACKER JACK IDEA!

(WRGB-Albany) The Cracker Jack prize is going digital after almost 125 years.

In a release, the Frito-Lay company says it’s changing the prize at the bottom 
with a digital code that is redeemable for one of four baseball themed mobile
apps.

The four available baseball-themed experiences are Dot Dash, Dance Cam, 
Get Carded, and Baseball Star where users can interact with their iOS or 
Android device, according to the company.

"The Cracker Jack Prize Inside has been as much a part of the nostalgia
and love for the brand as the unforgettable combination of caramel-coated
popcorn and peanuts," said Haston Lewis, senior director of marketing,
Frito-Lay. "The new Prize Inside allows families to enjoy their favorite
baseball moments through a new one-of-a-kind mobile experience,
leveraging digital technology to bring the iconic Prize Inside to life."

The iconic sailor is also getting a modern revamp, set to make its debut
soon.

Don’t worry! Bingo, the sidekick pup, is still on the package.

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posted by Bob Karm in CURRENT EVENTS,DEBUT,FOOD,HISTORY,New release and have No Comments

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