The single "Be True to Your School" charted at number 6 on the Billboard charts, and number 4 in the UPI chart survey for newspapers across the U.S. Rising to popularity when The Beach Boys were still thought of as a Southern California phenomenon, it did best in Los Angeles: three weeks at #1 on the KFWB radio Fabulous Forty Survey.
Elvis Presley made his second appearance on “The Ed Sullivan Show” and sang, “Don’t Be Cruel” and “Love Me Tender.” After Señor Wences’s ventriloquism act, Elvis returned to perform “Love Me.” During this song the camera moved in for a close-up of Elvis’ face, and then, as if on cue, he smiled and snarled his upper lip. The studio audience went wild. Elvis closed with another performance of his hit, “Hound Dog.” Again viewers were shown a head-to-toe Elvis.
Following the broadcast, which again enjoyed huge ratings, Elvis was burned in effigy by angry crowds in Nashville and St. Louis. The popular press was also critical of his style and movements. Rock and roll was increasingly attacked and there was growing opposition to its supposedly negative influence on America’s youth. The more the establishment pushed back, the more Elvis’s support grew from millions of teenagers.