Amedeo Obici   (July 15, 1877 – May 22, 1947)

In 1906, Italian immigrant Amedeo Obici, along with his
friend and business partner, Mario Peruzzi, founded
Planters Peanut Company in Wilkes-Barre, PA. He
started his career as a bellhop and fruit stand vender
in Scranton, Pennsylvania. Obici later moved to Wilkes-
Barre, opened his own fruit stand, and invested in a
peanut roaster. He turned peddler within a few years,
using a horse and wagon, and calling himself "The
Peanut Specialist". Today, the snack food company
is a division of Kraft Foods.

A 1917 drawing of the company’s brand icon by artist Elmer
Cecil Stoner based upon a contest entry by 14 year old
Antonio Gentile.

    1921

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