DOLL MADE ITS DEBUT ON THIS DAY IN 1959

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On March 9, 1959, the first Barbie doll went on display at the American Toy
Fair in New York City.

Eleven inches tall, with a waterfall of blond hair, Barbie was the first mass-
produced toy doll in the United States with adult features. The woman
behind Barbie was Ruth Handler (below), who co-founded Mattel, Inc. with
her husband in 1945. After seeing her young daughter ignore her baby dolls
to play make-believe with paper dolls of adult women, Handler realized there
was an important niche in the market for a toy that allowed little girls to
imagine the future.

Barbie’s appearance was modeled on a doll named Lilli, based on a German
comic strip character.

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Mattell founders Ruth and Elliot Handler with a Barbie doll.

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Ruth Marianna Handler(Mosko)
(November 4, 1916 – April 27, 2002)


posted by Bob Karm in ANNIVERSARY,Collectibles,CURRENT EVENTS,DEBUT,Dolls,Founders,HISTORY,Toys and have No Comments

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