Vintage Halloween Ad - Woolworth

The F. W. Woolworth Company (often referred to as Woolworth’s or Woolworth) was a retail company and one of the original pioneers
of the
five-and-dime store. It was among the most successful
American and international five-and-dime businesses, setting
trends and creating the modern retail model that stores follow
worldwide today.

The first Woolworth store was opened by Frank Winfield Woolworth
on February 22, 1879, as “Woolworth’s Great Five Cent Store” in
Utica, New York. Though it initially appeared to be successful, the
store soon failed. When Woolworth searched for a new location,
a friend suggested
Lancaster, Pennsylvania. Using the sign from
the Utica store, Woolworth opened his first successful “Woolworth’s Great Five Cent Store” on July 18, 1879, in Lancaster. He brought
his brother,
Charles Sumner Woolworth, into the business.

The two brothers pioneered and developed merchandising, direct purchasing, sales, and customer service practices commonly
used today.

Frank Winfield Woolworth
(April 13, 1852 – April 8, 1919)

posted by Bob Karm in Candy,CLASSIC ADS,Department store,Founders,HISTORY,HOLIDAY and have No Comments

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