During the 1890s, publications were inserted into Joseph
Pulitzer‘s New York World and William Randolph Hearst‘s
New York Journal. Hearst had the eight-page Women’s
Home Journal and the 16-page Sunday American Magazine,
which later became The American Weekly.In November
1896, Morrill Goddard, editor of the New York Journal from
1896 to 1937, launched Hearst’s Sunday magazine, later
commenting,"Nothing is so stale as yesterday’s newspaper,
but The American Weekly may be around the house for days
or weeks and lose none of its interest.