On August 15, 1969, the Woodstock music festival opened on a
patch of farmland in White Lake, a hamlet in the upstate New
York town of Bethel.

Promoters John Roberts, Joel Rosenman, Artie Kornfield and
Michael Lang originally envisioned the festival as a way to raise
funds to build a recording studio and rock-and-roll retreat near
the town of Woodstock, New York. The longtime artists’ colony
was already a home base for Bob Dylan and other musicians.

Despite their relative inexperience, the young promoters managed
to sign a roster of top acts, including the Jefferson Airplane, the
Who, the Grateful Dead, Sly and the Family Stone, Janis Joplin,
Jimi Hendrix, Creedence Clearwater Revival and many more.