PERSEVERANCE OF A DANISH TOY MAKER

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Danish carpenter Ole Kirk Christiansen
(7 April 1891 – 11 March 1958)

In 1932, Ole founded the construction toy company The Lego
Group
. He toiled away in Billund, Denmark, for decades before
creating Leg Godt, which means “play well.” His workshop was destroyed by fire twice. He endured bankruptcy and a world war
that caused a shortage of materials.

Finally, in the late 1940s, Ole Christiansen landed on the idea for
self-locking plastic bricks. By the time Ole Kirk died in 1958,
Legos was on the verge of becoming a household word.

Brand Strategy Naming Design Agency Melbourne Lego
Christiansen in his work shop, 1943.

LEGO products in 1932
First LEGO product line (1932)
      
      
      
      
      
      
     

Founder Ole Kirk Christiansen (center) with his sons.

First LEGO Automatic Binding Bricks

First LEGO bricks

LEGO Automatic Binding Bricks

posted by Bob Karm in Founders,HISTORY,Inventor,Toys and have No Comments

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