On May 25, 1977, Memorial Day weekend opened with an
intergalactic bang as the first of George Lucas’ blockbuster
Star Wars movies hit theaters.

The incredible success of Star Wars–it received seven Oscars,
and earned $461 million in U.S. ticket sales and a gross of close
to $800 million worldwide–began with an extensive, coordinated marketing push by Lucas and his studio, 20th Century Fox,
months before the movie’s release date.

Steven Spielberg and George Lucas