On January 11, 1964, United States Surgeon General Luther
Terry (above) released a groundbreaking government report
announcing a definitive link between smoking and cancer.

Knowing his report was a bombshell, Terry intentionally
chose to release it on that date, which fell on a Saturday,
in order to limit its immediate effects on the stock market.

The link had long been suspected. Anecdotal evidence
had always pointed to negative health effects from
smoking, and by the 1930s physicians were noticing
an increase in lung cancer cases.