“Ladies’ Home Journal”

Cracker Jack is a brand of snack food consisting of molasses-flavored,
caramel-coated popcorn and peanuts, well known for being packaged
with a prize of trivial value inside. The Cracker Jack name and slogan,
"The More You Eat The More You Want", were registered in 1896. Some
food historians consider it the first junk food.

Ad appeared in the “Ladies’ Home  Journal,” December, 1956.

The Cracker Jack name was registered in 1896. A slogan, "The More You Eat
The More You Want", was also registered that year. Some food historians
consider it the first junk food.

   
Sailor Jack and Bingo.

    
Don’t forget the Surprise Inside.