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Gaetano Alberto "Guy" Lombardo
(June 19, 1902 – November 5, 1977)

Wrigley’s Spearmint brand chewing gum was launched in 1893 and  
was originally marketed by being given away free with the purchase
of baking soda. It became so popular that it was then eventually sold separately as a desired commodity.
(From Wikipedia, the free encyclopedia)

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