On May 5, 1921, a date of symbolic importance to its iconic
creator, the perfume Chanel No. 5 officially debuts in Coco
Chanel’s boutique on the Rue Cambon in Paris.
The new fragrance immediately revolutionized the perfume
industry and remained popular for a century.
Now considered by many to be the first modern perfume,
Chanel No. 5 is as recognizable and enduring as Chanel’s
most famous clothing designs, and the designer herself.
Gabrielle “Coco” Chanel (1883 – 1971) was
the daughter of a clothing peddler and a
laundrywoman.
