Arthur Morton Godfrey (August 31, 1903 – March 16, 1983)

Arthur Godfrey was a radio and television broadcaster and entertainer
who hosted two CBS-TV weekly series and a daily 90-minute television
mid-morning show through most of the decade, but by the early 1960s
he was only hosting an occasional TV special. Godfrey was one of the
early master commercial pitchmen, identified with many sponsors like
Lipton Tea. Before fame, he was a radio operator in the U.S. Navy for
four years.