Dave Elman, a noted radio host, comedian, and songwriter approached
NBC with an idea for a new radio show: "Ordinary people would become
advocates about their unusual hobbies", which were to be judged by an
invited celebrity. NBC approved, and, on October 6, 1937, Elman debuted
Hobby Lobby. The show became popular, and thousands of letters came
in each week from people who wanted to talk about their hobbies. Many
celebrities also sought to be on Elman’s show.

Dave Elman (David Kopelman) 
(May 6, 1900 – 5 December 1967)