Rose Festival Parade, NW corner of 10th & Madison.
The first parade, in 1907, was called the Rose Carnival, but
eventually came to be known as the Rose Festival Parade
and later still the Grand Floral Parade. The 1907 festival
also included an "electric parade" with illuminated floats.
Portland Rose Festival (1912-1914).
Grand Floral Parade in 1954.
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