During the 1890s, publications were inserted into Joseph
Pulitzer‘s New York World and William Randolph Hearst‘s
New York Journal.
Hearst had the eight-page Women’s Home Journal and the
16-page Sunday American Magazine, which later became
The American Weekly.
In November 1896, Morrill Goddard, editor of the New
York Journal from 1896 to 1937, launched Hearst’s
Sunday magazine, later commenting, "Nothing is so
stale as yesterday’s newspaper, but The American
Weekly may be around the house for days or weeks
and lose none of its interest."
William Randolph Hearst Sr.
(April 29, 1863 – August 14, 1951)