Though today there is almost nothing as ubiquitous as a bottle
of Coca-Cola, this was not always the case. For the first several
years of its existence, Coke was only available as a fountain
drink, and its producer saw no reason for that to change.

Originally developed as a non-addictive substitute for morphine,
then marketed as a non-alcoholic "temperance drink," Coca-Cola
was invented by John Pemberton, a druggist in Columbus,
Georgia, in 1886.

In 1915, the bottlers put out a call for a new design, one so
distinctive that one could recognize it if it were in pieces on
the ground or by feeling it in the dark. The winning design,
produced by the Root Glass Company of Terre Haute, Indiana,
gave the world the iconic contoured bottle we know today.