SANDY KOZEL
Archive for the 'Beverage' Category
08
May
PAST EVENTS THAT ARE TODAY’S HISTORY
posted by Bob Karm in Album,ANNIVERSARY,Band,Beverage,DEBUT,Native American,Surrender,VE-Day,WW II and have No Comments
23
Apr
NOT A “SWEET” MOVE ON THIS DAY IN 1985
On April 23, 1985, The Coca-Cola Company announced that
it was changing the formula of its signature soft drink for
the first time in 99 years.
The short-lived, sweeter New Coke, as it is called, debuts to
a consumer backlash that pundits call the marketing blunder
of the century.
Coca-Cola, which had been the world’s bestselling soft drink,
had been facing increasing competition from rival cola Pepsi,
and the company wanted to re-energize the brand.
In blind taste tests, consumers generally preferred New Coke
over Pepsi and the original Coke.
But, consumers had a sentimental attachment to their beloved
brand and reacted very negatively to New Coke.
The company was flooded with up to 8,000 calls a day from
dissatisfied consumers and received some 40,000 complaint
letters.
CEO Roberto Goizueta got a letter addressed to “Chief Dodo,
The Coca-Cola Company.”
Roberto Goizueta (1931–1997)
On July 10, 1985, announced the return of the original Coke formula, renamed Coca-Cola Classic
12
Mar
BEVERAGE FIRST SOLD IN BOTTLES ~ 1894
John Stith Pemberton (1831 – 1888)
On March 12, 1894, Coca-Cola was first sold in bottles.
Though today there is almost nothing as ubiquitous as
a bottle of Coca-Cola, this was not always the case.
For the first several years of its existence, Coke was only
available as a fountain drink, and its producer saw no
reason for that to change.
Originally developed as a non-addictive substitute for
morphine, then marketed as a non-alcoholic "temperance
drink,"
Coca-Cola was invented by John Pemberton, a druggist
in Columbus, Georgia, in 1886. It was soon popular
throughout the region, and the rights to the brand passed
to Asa Griggs Candler.
Candler’s nephew had advised him that selling the drink
in bottles could greatly increase sales, but Griggs wasn’t
interested.
The first person to bottle Coke was Joseph A. Biedenharn,
owner of a candy store in Vicksburg, Mississippi. Correctly
determining that bottles could boost sales,
Biedenharn put the drink into Hutchinson bottles, a
common and reusable glass bottle that bore no
resemblance to the modern Coke bottle. He sent
Candler a case, but Candler continued to stick with
fountain sales.
Asa Griggs Candler Sr.
(December 30, 1851 – March 12, 1929)
Joseph Augustus Biedenharn (1866 – 1952)
08
May
POPULAR BEVERAGE WAS INVENTED IN 1886
On May 8, 1886, Dr. John Pemberton (above) brought his
perfected syrup to Jacobs’ Pharmacy in downtown Atlanta
where the first glass of Coca‑Cola was poured.
Initially, the drink was marketed as a medicinal tonic called
“French Wine Coca.”
Serving about nine drinks per day in its first year, Coca‑Cola
was an exciting new drink in the beginning.
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