In one of Hollywood’s zaniest movie premiere stunts, Mel Brooks’
1974 western spoof Blazing Saddles screened at the Pickwick
Drive-In Theater in Burbank, California. Guests attend not in
cars—but on horseback.

Attendees, many sporting cowboy hats, watched the movie from
atop their steeds. Movie sound came through speakers attached
to saddle pommels, and the studio set up a “Horsepitality Bar”
where guests got “horse d’oeuvres.”

Brooks, one of Hollywood’s most legendary comedic directors,
was reportedly thrilled with the memorable publicity stunt, and
wrote to Warner Bros.’ publicist, Marty Weiser, who came up
with the clever idea. Its message: “You’re crazier than I am!”

Mel Brooks will be 100 years old on June 28th.