“A pop-culture celebration of confection – its packaging, history, marketing, and the 
people behind it all”. (Jason Liebig)

http://www.collectingcandy.com                  
                                                         

Original television run on CBS: September 24, to May 12, 1966

Candy manufacturer Clarence Crane of Garrettsville, Ohio invented the brand in 
1912 as a "summer candy" that could withstand heat better than chocolate. The
candy’s name is derived from its similarity to the shape of life preservers used
on boats. Life Savers is currently a property of Mars, Incorporated.

1945 Magazine ad