On May 5, 1921, a date of symbolic importance to its iconic
creator, the perfume Chanel No. 5 officially debuts in Coco
Chanel’s boutique on the Rue Cambon in Paris.

Gabrielle “Coco” Chanel (1883 – 1971) was
the daughter of a clothing peddler and a
laundrywoman.

On April 23, 1985, The Coca-Cola Company announced that
it was changing the formula of its signature soft drink for
the first time in 99 years.

The short-lived, sweeter New Coke, as it is called, debuts to
a consumer backlash that pundits call the marketing blunder
of the century.

Coca-Cola, which had been the world’s bestselling soft drink,
had been facing increasing competition from rival cola Pepsi,
and the company wanted to re-energize the brand.

The company was flooded with up to 8,000 calls a day from
dissatisfied consumers and received some 40,000 complaint
letters.

CEO Roberto Goizueta got a letter addressed to “Chief Dodo,
The Coca-Cola Company.”

Roberto Goizueta (1931–1997)

On July 10, 1985, announced the return of the original Coke formula, renamed Coca-Cola Classic

Bert Lahr, was a actor and comedian. He was best known for his
role as the Cowardly Lion, as well as his counterpart Kansas
farmworker "Zeke", in the 1939Metro-Goldwyn-Mayer adaptation
of The Wizard of Oz (below).

During a break in the action of Super Bowl XVIII on January
22nd, 1984, audiences first saw a commercial directed by
Ridley Scott that is now widely agreed to be one of the
most powerful and effective of all time.

Apple’s "1984" spot, featuring a woman throwing a
sledgehammer through a screen on which a Big
Brother-like figure preaches about "the unification
of thought," got people around the United States
talking and heralded a new age for Apple, consumer       
technology and advertising.
       

Steve Jobs with the Apple 1984 computer.        
        
        
        

On December 3, 1979, the last Pacer rolled off the assembly
line at the American Motors Corporation (AMC) factory in
Kenosha, Wisconsin.

By 1979, however, sales had faded considerably. Today,
polls and experts agree: The Pacer was one of the worst
cars of all time.

By the end of the 1960s, AMC was the only surviving
independent automaker in the United States.

Despite (or perhaps because of) its bad reputation, the
Pacer has also earned a spot in pop-culture history.

In January 1954, Nash-Kelvinator Corporation began the
acquisition of the Hudson Motor Car Company (in what
was called a merger).

The new corporation would be called the American Motors
Corporation. An earlier corporation with the same name, co-
founded by Louis Chevrolet, had existed in Plainfield, New
Jersey, from 1916 through 1922 before merging into the
Bessemer–American Motors Corporation.