On March 9, 1959, the first Barbie doll went on display at the
American Toy Fair in New York City.
Eleven inches tall, with a waterfall of blond hair, Barbie was
the first mass-produced toy doll in the United States with adult
features. The woman behind Barbie was Ruth Handler, who
co-founded Mattel, Inc. with her husband (below) in 1945.
Elliott and Ruth Handler
Mattel’s headquarters and factory near LAX in 1956.