On August 19, 1964, more than six months after taking the East
Coast by storm, the Fab Four travel to California to take the
stage at the Cow Palace in San Francisco for opening night of
their first-ever concert tour of North America.

Green Bay QB and game MVP Bart Starr, Super Bowl I, 1967.

As NBC and CBS had held the rights to nationally televise
AFL and NFL games, respectively, it was decided that both networks were allowed to broadcast the game.

Kansas City QB Len Dawson.