Josef Edwin "Joe" Weider (November 29, 1920 – March 23, 2013)

Los Angeles (AP) – Joe Weider, a legendary figure in bodybuilding who
helped popularize the sport worldwide and played a key role in introducing
a charismatic young weightlifter named Arnold Schwarznenegger to the
world died Saturday.

Weider’s publicist, Charlotte Parker, told The Associated Press that the
bodybuilder, publisher and promoter died of heart failure at his home in
Los Angeles’ San Fernando Valley.

A young Arnold Schwarznenegger (left) and Joe Weider