Arthur Godfrey (August 31, 1903 – March 16, 1983)

Arthur Godfrey was a pioneer radio and television broadcast entertainer
who enjoyed prominent success during the 1950s. He was at the helm of 
two CBS-TV weekly series and a daily 90-minute television mid-morning 
show through most of the decade. Godfrey was one of the early masters
of the commercial pitch. He identified with many of his sponsors such as
Lipton Tea and soup.

 Arthur Godfrey Time (above) was a Monday-Friday radio show that ran
until 1972 on CBS.