Popeye The Sailor radio program was broadcast over three different
networks by two sponsors from 1935 to 1938. Wheatena hot cereal
first sponsored the show thru March 28, 1936 on the NBC Red
Network on Tuesday, Thursday and Saturday nights.
The show starred Detmar Poppen as Popeye along with most of the
major supporting characters,Olive Oyl, Olive Lamoy, Wimpy, Charles
Lawrence,Bluto, Jackson Beck,and Swee’Pea, Mae Questel.
Wheatena reportedly paid King Features Syndicate $1,200 per week
for the rights to the sailor.
Detmar Poppen
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