NEW YORK (AP) — Sports Illustrated magazine has been sold for $110 million
to a company that specializes in managing fashion, entertainment and sports brands, including marketing rights to Shaquille O’Neal and Muhammad Ali.

The seller, Meredith Corp., will continue running the print edition and the
website SI.com for at least two years. Its editor and publisher are staying on,
and the magazine will have editorial independence.

According to a statement made by Sports Illustrated Editor-in-Chief Chris
Stone, the deal lets Sports Illustrated grow in new areas such as esports,
while Meredith can continue to "produce independent, award-winning
journalism and storytelling."

The first issue of Sports Illustrated, showing Milwaukee Braves
star Eddie Mathews at bat and New York Giants catcher Wes
Westrum in Milwaukee County Stadium.