In one of the most crushing victories in the history of U.S.
presidential elections, incumbent Lyndon Baines Johnson
defeated Republican challenger Barry Goldwater, Sr.

With over 60 percent of the popular vote, Johnson turned
back the  conservative senator from Arizona to secure his
first full term in office after succeeding to the presidency
after the assassination of John F. Kennedy in November
1963.  

During the 1964 campaign, Goldwater was decidedly critical
of Johnson’s liberal domestic agenda, railing against welfare
programs and defending his own decision to vote against the
Civil Rights Act passed by Congress earlier that year.

However, some of the most dramatic differences between the
two candidates appeared over the issue of Cold War foreign
policy. 

Topps 1964 Johnson VS. Goldwater 5-Cent Display Box.