Canned beer made its debut on January 24, 1935. In partnership
with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and
Krueger’s Cream Ale to faithful Krueger drinkers in Richmond,
Virginia. Ninety-one percent of the drinkers approved of the
canned beer, driving Krueger to give the green light to further production.

By the late 19th century, cans were instrumental in the mass
distribution of foodstuffs, but it wasn’t until 1909 that the
American Can Company made its first attempt to can beer. This
was unsuccessful, and the American Can Company would have
to wait for the end of Prohibition in the United States before it
tried again. Finally in 1933, after two years of research, American
Can developed a can that was pressurized and had a special
coating to prevent the fizzy beer from chemically reacting with
the tin.