The Land Rover, a British-made all-terrain vehicle that will soon
earn a reputation for its use in exotic locales, debuted at an auto
show in Amsterdam on April 30, 1948.

The first Land Rover, known as the Series 1, was the brainchild
of Maurice Wilks, the head designer for the British car company
Rover, of which his brother Spencer Wilks was the managing
director.

Maurice Fernand Cary Wilks
(19 August 1904 – 8 September 1963)