Let’s journey back to the fizzy world of 1970s soda culture
and reminisce about Tab, the forgotten gem of soda pop
aficionados. Introduced by The Coca-Cola Company in
1963, Tab became a staple of the ’70s beverage scene,
offering a low-calorie alternative to traditional sodas.

Despite its initial popularity, Tab eventually fizzled out in
the late ’70s and early ’80s as other diet sodas like Diet
Coke took center stage. However, for those who remember
the tangy taste and iconic pink cans of Tab, it remains a
fond memory of a bygone era in soda history.

Pictures In History

In 1935, in partnership with the American Can Company, the
Gottfried Krueger Brewing Company delivered 2,000 cans of
Krueger’s Finest Beer and Krueger’s Cream Ale to faithful
Krueger drinkers in Richmond, Virginia. Ninety-one percent
of the drinkers approved of the canned beer, driving Krueger
to give the green light to further production.

Though today there is almost nothing as ubiquitous as a bottle
of Coca-Cola, this was not always the case. For the first several
years of its existence, Coke was only available as a fountain
drink, and its producer saw no reason for that to change. It was
not until March 12, 1894 that Coke was first sold in bottles.

Originally developed as a non-addictive substitute for morphine,
then marketed as a non-alcoholic "temperance drink," Coca-Cola
was invented by John Pemberton, a druggist in Columbus,
Georgia, in 1886.

Canned beer made its debut on January 24, 1935. In partnership
with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and
Krueger’s Cream Ale to faithful Krueger drinkers in Richmond,
Virginia. Ninety-one percent of the drinkers approved of the
canned beer, driving Krueger to give the green light to further production.

By the late 19th century, cans were instrumental in the mass
distribution of foodstuffs, but it wasn’t until 1909 that the
American Can Company made its first attempt to can beer. This
was unsuccessful, and the American Can Company would have
to wait for the end of Prohibition in the United States before it
tried again. Finally in 1933, after two years of research, American
Can developed a can that was pressurized and had a special
coating to prevent the fizzy beer from chemically reacting with
the tin.