1945 Magazine ad

The Brownie, made by Eastman Kodak, popularized low-cost photography and 
was a very basic cardboard box camera with a simple meniscus lens that took
2¼-inch square pictures on 117 roll film. With its simple controls and initial price
of $1, it was intended to be a camera that anyone could afford and use, hence
the slogan, "You push the button, we do the rest." The camera was named after
the popular cartoons created by Palmer Cox.
 

1956