1910

CAMDEN, N.J. (WKRC/CNN Newsource) – One of the United States’
most iconic brands has changed its name.

Campbell’s Soup shareholders have officially approved a name
change for the iconic brand allowing the company to drop "Soup"
from its corporate title. The company will now be known as "The Campbell’s Company."

Leaders of the company explained that the decision reflects the
broader scope of Campbell’s offerings beyond soup.

The company said that there’s more to Campbell’s these days
than just soup, noting that soup now constitutes a smaller
portion of the company’s overall sales.

The company was started in 1869 by Joseph A. Campbell, a
fruit merchant from Bridgeton, New Jersey, and Abraham
Anderson, an icebox manufacturer from South Jersey.They
produced canned tomatoes, vegetables, jellies, soups,
condiments, and minced meats.

Entrance to Campbell’s headquarters in Camden, New Jersey

In 1897, in LeRoy, New York, carpenter and cough syrup
manufacturer Pearle Bixby Wait trademarked a gelatin
dessert called "Jell-O". Wait and his wife, May, added
strawberry, raspberry, orange, and lemon flavoring to
granulated gelatin and sugar.

Pearle Bixby Wait (1873 – 1915)

The Oreo sandwich cookie was introduced by Nabisco on March
6, 1912, and through a series of corporate acquisitions, mergers,
and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in
over one hundred countries. Many varieties of Oreo cookies have
been produced, and limited-edition runs have become popular in
the 21st century.

Wikipedia, the free encyclopedia

Rosenella Winifred Cruciani "Rose" Totino
(January 16, 1915 – June 21, 1994)

Rose was an American entrepreneur and pizzeria owner whose
frozen pizza business co-founded with her husband James R.
Totino (1911 – 1981) became the foundation for the Totino’s
brand.

When selling the company to Pillsbury, Totino was hired as the
first female vice president of a Fortune 500 company.

Rose Totino in the first pizzeria in Minneapolis, Minnesota.

On September 14, 1964, the Kellogg’s Company began selling
the Pop-Tart. The innovative portable-breakfast-treat-turned-
anytime-snack would go on to sell billions annually and help
redefine the breakfast food market. 

It all started when one of Kellogg’s biggest competitors, Post
Consumer Brands, trumpeted to the press that it had created
an innovative new breakfast item: a shelf-stable, fruit-filled,
handheld toaster pastry called “Country Squares.” It sounded
like the ultimate grab-and-go convenience food. Anticipation
ran high. Problem was, their pastry wasn’t quite ready for
market.

While Post dragged its feet on the actual product release,
Kellogg’s, having heard the announcement—rushed to
push out its own version.

William Post (June 27, 1927 – February 10, 2024)

The former Keebler employee created Kellogg’s
own breakfast pastry in just four months.